Day 77 — Sprint 10 Retrospective
Wrapping up this week’s design sprint
Today I wrapped up a week’s worth of designing, building, and testing. I’m extremely happy with how this week went and especially proud to have gotten in front of 5 new users in 5 days. This week’s model is something I would like to build into a regular cadence so that we can continue to inject ideas from real users.
Here’s how this sprint went.
🎥 Highlights of the Week
- Went from idea to storyboard to prototype in 5 days using the Google Ventures Design Sprint Process.
- Got feedback from 5 teens/young adults.
💡What I Learned
- Tik Tok has changed people’s perspective on how long a video should be. As one user put it, you’ve gotta “make it snappy”.
- Young adults like achievements and the feeling of progress toward a goal (ok, maybe we all do…).
- Having a deadline to test product with users is an amazing forcing function to making quick decisions.
👍 What Went Well
- Tested with 5 users from our target age demographic.
- Using Figma as a prototyping tool worked surprisingly well. It’s not ideal for video delivery but for quick iteration and even animations, the tool is incredible.
- Feedback on our concepts was overall extremely positive. We also received some great ideas to build from.
👎 Opportunities to Improve
- Recruiting users from our target audience. This week’s testers were a little bit older than our target demographic and did not have chronic health issues. We’ll need to turn this into a sustainable process if we’re going to be successful.
⏭️ Action Items
- Explore Tik Tok as a way to deliver content to a younger audience.
- Test out content delivery on social media (vs. waiting until app is launched).
- Make prototype improvements based on feedback.
- Do user testing at a 2-week cadence (i.e., 10 user tests / month).