Day 56 — Sprint 7 Close

This week I got back to our experiments — and notably away from Data Security work. It was a breath of fresh air.

Here was this week’s experiment:

Highlights of the Week

Just doing something that wasn’t Data Security-related was a real nice change of pace. Also:

💡What I Learned

  • Sales — especially cold outreach — is a skill. How hard could it be to send some emails to some strangers? Turns out: very. Not only did I deal with the fear of rejection, articulating a new value proposition to a stranger is not easy. So far, I’m 1/10 for booking meetings — not great!
  • I’m a product person. I love designing problems that solve big, meaningful problems. Selling? Not so much. It makes me wonder whether I should focus on my strengths or lean in and learn a new skill. Without a product, we have no chance at sales…but without sales, we don’t have a company…

👍 What Went Well

  • Got back to end users. As important as it was to focus on our Data Security work, getting back to designing products was really fun.
  • Figma rocks. This week I switched from Sketch to Figma and couldn’t be happier. My workflow has sped up drastically — and most importantly, Figma allows us to work better collaboratively as a team.
  • Communicated our values. Before we can sell anything, we must develop trust with users. I care deeply about our mission and hope to convey that early and often in our journey. Our values are the tip of this iceberg.

👎 Opportunities to Improve

  • Our experiment design still sucks. Using the results of cold outreach as validation for our experiment is admittedly not great. Can we reject our hypothesis just because people don’t respond to an email? How might we design better experiments so we don’t leave them to email response rates?
  • Not enough iteration. I keep finding myself wanting to go deep in a particular experiment without staying at the experimentation-level. I really just want to go build the “thing” — and it’s really hard not to get excited about some really big problems we’ve uncovered. How might we iterate quicker on new ideas?
  • Get in front of more users. Reflecting on the first two points, at the end of the day we still just need to build a really great product. If we do that — and one that solves a big enough problem — we’ll be fine. And I believe that comes with just getting in front of users. How might we improve our recruitment so we get in front of more users?

⏭️ Next Steps

I have one meeting scheduled tomorrow based on last week’s experiment. I haven’t decided what our focus should be for the week and whether we should continue focusing on this week’s work.



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Bob Weishar

Bob Weishar

Startup founder surviving in his parent’s basement.