Day 22 — Sprint #3

Today I carry forward Sprint #2 content development

For this sprint, I decided to continue my work from last sprint, where I’ve been working on developing content to build independence for a young adult audience.

Problem to solve

Today was time to put ideas from last week to paper and build some content. Specifically, I built a new module focused on insurance.

The Content Development Process

1. Starting with a Concept

I started with this high-level idea that I shared last week:

High-Level Conceptual Model

I decided to start with insurance because it’s arguably the hardest thing to understand (for all of us). It’s a pain point I’ve experienced personally and I would love to be a part of de-mystifying it for young adults getting their own plans for the first time.

2. Goal for the Insurance Module

Here’s the problem to solve for this module:

How might we get the user to enroll in the right insurance plan?

I purposely picked an action that is outside our content. Learning about insurance is no good if users don’t get a plan and use it. It’s ambitious, and I don’t think we’re fully there yet, but we got off to a good start today.

From a content standpoint, I decided to break up the content into 3 “lessons”:

  1. Basics: Content for young adults who need a baseline understanding.
  2. Picking a Plan: A guided, step-by-step walkthrough that will lead users to the right options for them.
  3. Medi-Cal Overview: This lesson will change based on the results of #2, but for now I assumed the goal to be Medi-Cal signup.

3. Designing on Paper

From there, I designed the content using a bunch of sticky notes. Each module follows a pattern for the lesson, consisting of video and activities.

Origins of a new module

4. Building the Design

From there I put together the design assets I would need.

One of the design assets I planned to use in this module

5. Implementing the Real Thing

Finally, it‘s time to implement the stick notes and design assets. This means code updates. We distribute our app via Expo, and running a live simulator while I’m updating modules makes it easy to do on the fly.

The design in the app.

Here’s the end result:

Making Health Insurance Fun

What’s Next?

I have one last lesson to build out to complete the end-to-end young adult MVP: mental health. I’ll be working on this content tomorrow. Testing with users this week will be tough with the holidays, but I’m doing my best to get feedback along the way.

If you’d like to help test it out, let me know.

See you tomorrow.

Startup founder surviving in his parent’s basement.