Day 178 — Building a script for our new explainer video

Reaching our core audience

Today we developed the script for a new explainer video directed at school nurses. In developing a video, I find this step to be the most important — it’s what sets up our messaging, design, and animation. Without it, the video fails to deliver the message. We used a prior explainer video for reference (here).

Here’s the script.

The Script

[1] If you’re a school nurse, you no doubt deal with medication logs, bumps and bruises, confused school staff, and worried parents, day after day.

[2] But when you’re supporting the 1 in 4 kids with chronic health issues like type 1 diabetes, asthma, epilepsy, or severe allergies, [3] it’s up to you to keep them safe.

[4] It can be overwhelming: how do you find the time?

[5] That’s why we created Invincible. We solve the problem[6] by helping nurses communicate care for kids with chronic illnesses, in one centralized app that school staff love.

[13] As a school nurse, we know you’ll never stop working hard, but if you want the simplicity of centralized communication for chronic health issues, [14] join our mission to get kids the care they deserve.

What’s Next?

Tomorrow I’ll move on to design of the storyboards.