Day 178 — Building a script for our new explainer video
Reaching our core audience
Today we developed the script for a new explainer video directed at school nurses. In developing a video, I find this step to be the most important — it’s what sets up our messaging, design, and animation. Without it, the video fails to deliver the message. We used a prior explainer video for reference (here).
Here’s the script.
 If you’re a school nurse, you no doubt deal with medication logs, bumps and bruises, confused school staff, and worried parents, day after day.
- Hi, this is Martha, I’m calling to check in on tommy?
- It happens: When it comes to health at school, you are everyone’s first call.
 But when you’re supporting the 1 in 4 kids with chronic health issues like type 1 diabetes, asthma, epilepsy, or severe allergies,  it’s up to you to keep them safe.
 It can be overwhelming: how do you find the time?
 That’s why we created Invincible. We solve the problem by helping nurses communicate care for kids with chronic illnesses, in one centralized app that school staff love.
-  Rather than juggling multiple communication methods,  you can make information accessible for staff and parents from right where you are with digital care logs.
- [10 If there’s a question or comment, you can take care of it right away with our team-based chat.
-  Rather than playing phone tag, you can do what you do best and focus on supporting kids.
-  Over time, you’ll build trust with parents and form a team, and students will get the support they deserve.
 As a school nurse, we know you’ll never stop working hard, but if you want the simplicity of centralized communication for chronic health issues,  join our mission to get kids the care they deserve.
Tomorrow I’ll move on to design of the storyboards.