Day 154 — The Nuts and Bolts of Course Creation at Invincible

I came across this article from Duolingo that shares their development process for content design. Here are a few nuggets I found really interesting:

  1. Duolingo relies on content volunteers to beta test content development and provide feedback.
  2. Duolingo starts with learning objectives and a detailed content design before building modules.
  3. Duolingo relies on this to outline specific levels and learning outcomes.
  4. From the looks of it, their content build is much more plug and play than I expected it to be. This could be a good future-state target to shoot for…an admin dashboard that makes it really easy to build new content.
Duolingo’s Approach to Content Development

Our approach is obviously not as robust as Duolingo’s (yet!) but I do think it’s getting better and better with each iteration. Similar to Duolingo, we also rely on learning objectives to build content and are attempting to map to established skill-building levels so that we can take user’s through their own learning journeys.

Here’s a peak into how we design and build new content at Invincible.

Our Approach to Content Development

Step 1 — The Outline

Everything starts with an outline mapped to learning objectives. For this module, I’m developing a Glucose Monitoring module.

Here’s the outline I created — this lays the foundation for the rest of the content.

Step 2 — Design

Then comes content design. This is a combination of copy and illustrations. I try to stay at the outline level as long as possible — writing out the words and ideas I have — before moving onto actual design work.

Our in-app content delivery is divided into 4 distinct delivery methods:

  1. Watch
  2. Play
  3. Conclusions
  4. Missions

1 —Watch

This section is a mix of video and static content that teaches content to users. I started with the “script” of what to build and a rough idea of the assets to create.

Today I wrote this:

And turned it into this:

2 — Play

Next came the interactive content. I first identified each of the questions that drove home the learning objectives.

I turned this:

Into this:

3 — Conclusions:

Finally, conclusions are screens that reinforce the content we’ve shown to users.

I turned this:

Into this:

4 — Missions

Finally, one new feature I want to test is the concept of “Missions”. The goal is to get the user out of learning mode and toward “doing” mode. Missions could be a nice way to bridge the gap.

Here’s an example from today’s work:

What’s Next?

Hopefully you enjoyed a sneak-peak into our content development process! We’re constantly changing and getting better, so if you have any feedback or ideas reach out and let me know!



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