A founder’s guide to creating products people love — I started Invincible hoping to apply my experiences from living with and building products for diabetes toward improving the way kids and families manage diabetes and other health conditions. …

Experience is what you get when you don’t get what you want. In this series, I’ll share the things I wish I knew when I first founded my company Invincible. I’m by no means an expert in everything but I know enough to be dangerous, and you can too.

Getting our video to done — Today I iterated on our explainer video. In particular, I updated all the static images into animations and cleaned up some minor animation and video bugs. If you’re following along, yesterday I was working on the walk cycle animation — today I put it to use and improved it. Give it a look and let me know what you think! What’s Next? For now, I’m calling the video done. Just like our product, there are always things we can do to improve it, but it’s more than good enough for now. The true test will be when we get it in front of our customers!

Creating a walk cycle — Today I learned how to create a walk cycle in Adobe After Effects. Our explainer video was looking a bit too simple, and I wanted a scene to show the benefits from Invincible. To learn I found a really great video on the topic Based on the what I learned, here’s what I created today: It’s still a bit clunky and it took a good chunk of the day, but it’s a start and I now know the basic mechanics. It will only get better from here!

Improving the animation for our explainer video — Today I continued my animation work for our explainer video. You can find the latest video here. With animation, I find there’s always areas to improve, so I need to cut it off somewhere. I’m giving myself 2 more days to wrap everything up and call it done.

Creating the 1st version of our video — Today I created the MVP for our explainer video. Check it out here: What’s Next? I still have a lot of work to improve the animations and make tweaks. Onward tomorrow!

Designing the UI for our explainer video — Today I moved on from our rough storyboard to detailed UI Design. This is when the script and paper prototypes start to become real — it’s also where the rubber hits the road for our animation. Below is the the updated storyboard I designed in Figma.

Creating the draft design for our new explainer video — Today was round 2 of the explainer video production, and I created the draft storyboards we’ll eventually animate in the video. Here’s the result:

Reaching our core audience — Today we developed the script for a new explainer video directed at school nurses. In developing a video, I find this step to be the most important — it’s what sets up our messaging, design, and animation. Without it, the video fails to deliver the message. …