Today I iterated on our explainer video. In particular, I updated all the static images into animations and cleaned up some minor animation and video bugs. If you’re following along, yesterday I was working on the walk cycle animation — today I put it to use and improved it.
Give it a look and let me know what you think!
For now, I’m calling the video done. Just like our product, there are always things we can do to improve it, but it’s more than good enough for now. The true test will be when we get it in front of our customers!
Today I learned how to create a walk cycle in Adobe After Effects. Our explainer video was looking a bit too simple, and I wanted a scene to show the benefits from Invincible.
To learn I found a really great video on the topic
Based on the what I learned, here’s what I created today:
It’s still a bit clunky and it took a good chunk of the day, but it’s a start and I now know the basic mechanics. It will only get better from here!
Today I continued my animation work for our explainer video. You can find the latest video here.
With animation, I find there’s always areas to improve, so I need to cut it off somewhere. I’m giving myself 2 more days to wrap everything up and call it done.
Today I moved on from our rough storyboard to detailed UI Design. This is when the script and paper prototypes start to become real — it’s also where the rubber hits the road for our animation.
Below is the the updated storyboard I designed in Figma.
Today we developed the script for a new explainer video directed at school nurses. In developing a video, I find this step to be the most important — it’s what sets up our messaging, design, and animation. Without it, the video fails to deliver the message. We used a prior explainer video for reference (here).
Here’s the script.
 If you’re a school nurse, you no doubt deal with medication logs, bumps and bruises, confused school staff, and worried parents, day after day.
Through these daily blog posts, I’ve had an opportunity to share our story and a bit about my day-to-day journey as I seek to inspire kids with chronic health issues. While writing these every day has created some really good habits, I’ve also been a bit too focused on the day-to-day and not enough on our long-term strategy.
Today I zoomed out to 10,000 feet.
The opportunity to partner with a new advisor for Invincible gave me an opportunity to look back at what we’ve done and think about where we’re headed.
So today I pieced together all the content…
Today I had a light day (I was traveling) but managed to get a small piece of value created. At our upcoming nurses conference, we’re going to have a virtual booth and need a header image that will pull people in.
While I’m not exactly what the setup will look like, I expect it will be a url with this header and description I created yesterday. For the header image, I wanted a simple but appealing visual that gives people a sense of what we’re about.
Here’s what I created:
Today I wrote our company/app description we’ll use at our upcoming conference. My goal is to convey the value we deliver to school nurses so we can start signing on schools to use the platform. We’re entering a new phase for Invincible where I intend to transition from product development to sales / biz dev, and crafting the messaging is a critical input to this activity.
As always, I welcome your feedback!
Invincible is the easiest and most secure way to coordinate care at school for students with chronic health issues like type 1 diabetes, epilepsy, and asthma. The Invincible…