Jan 4Things I wish I knew when I became a founder: Product ExecutionA founder’s guide to creating products people love — Find your why & become obsessed Find a problem you care about solving and immerse yourself in it. Before even thinking about product execution, find a problem you care about solving. For me, it’s building products that inspire people living with health conditions (check out my company Invincible here). While you can certainly build and deliver products that a) you don’t care about or b) don’t have meaningful…Startup7 min readStartup7 min read
Dec 30, 2022Things I wish I knew when I became a founder: Product DiscoveryA founder’s guide to creating products people love — I started Invincible hoping to apply my experiences from living with and building products for diabetes toward improving the way kids and families manage diabetes and other health conditions. Like most early-stage companies, my initial idea isn’t where we ultimately landed (see…Startup7 min readStartup7 min read
Dec 21, 2022Things I wish I knew when I became a founder: AnalyticsExperience is what you get when you don’t get what you want. In this series, I’ll share the things I wish I knew when I first founded my company Invincible. I’m by no means an expert in everything but I know enough to be dangerous, and you can too.Founders8 min readFounders8 min read
Jun 5, 2021Day 184 — Explainer Video v3Getting our video to done — Today I iterated on our explainer video. In particular, I updated all the static images into animations and cleaned up some minor animation and video bugs. If you’re following along, yesterday I was working on the walk cycle animation — today I put it to use and improved it. Give…1 min read1 min read
Jun 4, 2021Day 183 — Learning to animateCreating a walk cycle — Today I learned how to create a walk cycle in Adobe After Effects. Our explainer video was looking a bit too simple, and I wanted a scene to show the benefits from Invincible. To learn I found a really great video on the topic Based on the what I…Startup Lessons1 min readStartup Lessons1 min read
Jun 3, 2021Day 182 — Explainer Video v2Improving the animation for our explainer video — Today I continued my animation work for our explainer video. You can find the latest video here. With animation, I find there’s always areas to improve, so I need to cut it off somewhere. I’m giving myself 2 more days to wrap everything up and call it done.Startup Lessons1 min readStartup Lessons1 min read
Jun 2, 2021Day 181 — Explainer Video MVPCreating the 1st version of our video — Today I created the MVP for our explainer video. Check it out here: What’s Next? I still have a lot of work to improve the animations and make tweaks. Onward tomorrow!Startup Lessons1 min readStartup Lessons1 min read
Jun 1, 2021Day 180 — Explainer Video Storyboard UI DesignDesigning the UI for our explainer video — Today I moved on from our rough storyboard to detailed UI Design. This is when the script and paper prototypes start to become real — it’s also where the rubber hits the road for our animation. Below is the the updated storyboard I designed in Figma.Startup Lessons2 min readStartup Lessons2 min read
May 31, 2021Day 179 — StoryboardingCreating the draft design for our new explainer video — Today was round 2 of the explainer video production, and I created the draft storyboards we’ll eventually animate in the video. Here’s the result:Startup Lessons2 min readStartup Lessons2 min read
May 30, 2021Day 178 — Building a script for our new explainer videoReaching our core audience — Today we developed the script for a new explainer video directed at school nurses. In developing a video, I find this step to be the most important — it’s what sets up our messaging, design, and animation. Without it, the video fails to deliver the message. We used a prior…Founder Stories2 min readFounder Stories2 min read
